Is a Rolex watch a good investment?


There’s probably no other watch brand around the globe that is more famous. The brand Rolex is synonymous with prestige and luxury. Owning a Rolex watch is often a generational privilege and watch connoisseurs seek their favourite model like a classic car. But, in terms of buying a watch, specifically a Rolex, many buyers do so as a financial investment. But, how good of an investment is it?

Is a Rolex watch a good investment?

You should first think about if the watch is considered rare, as while Rolex is a prestigious brand, there are several models out there and it's been a popular brand since 1905. Purchasing a new Rolex will be worth more than a second-hand Rolex (initially), much when buying a used car. But in the years to come, depending on the number produced and the number that is recirculated into the second hand market, some become more sought after and therefore more expensive. Look for the watches that were in short supply upon release or popular models that people just wanted to keep and pass down to their sons and daughters. One great example was when Paul Newman’s 1968 Cosmograph Daytona was sold at auction in 2017 in New York for almost $18 million (£12,784,050) . 

Here at Cuttings Jewellers, we sell many Rolex watches, they are a great investment! So much so that often when we have sold a Rolex watch to a customer, within just a year they are coming back to us to upgrade their investment. We are then giving them more money back than originally when they paid for it! They can be worn and enjoyed all the while continuing to appreciate in value!

Vintage Rolex’s 

Vintage Rolex watches are strong investments. The watches' values generally increase, as they're no longer in production and they just carry that 'traditional prestige' the brand has so long been associated with. There are often great stories attached to the watch and even famous previous owners, as we just heard about with Paul Newman. 

The watch’s condition is also an obvious factor when considering how good of an investment it will be. If they were worn regularly, there would be obvious wear and tear that will occur. Things like even the bracelet may have been replaced and therefore not original. Considering the state of the metal is important and it is also worth noting that the steel models are the most in demand with investors. 

Like any investment, there are inherent risks involved and the market for Rolex watch models fluctuates, just like stocks. However, prices usually tend to only increase for rare models. New models also do not depreciate anywhere near as rapidly as say new cars, which are a far more risky investment. With good research, a thick wallet, and some luck, purchasing a Rolex as an investment isn’t a bad idea at all!

Get in touch

Here at Cuttings, we are a family-run independent jeweller owned by the Kirkland family for over 50 years and we are here to help you with your jewellery investment. Whether you are looking to purchase a timeless gold or diamond piece, or if you are looking to get your jewellery valued with our pawnbroking team, we are here to help. We have expert knowledge and provide expert advice so please get in touch with us here. 

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